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The Starting Point Collection Has Arrived
Making dressing simple, intentional, and repeatable. A wardrobe you’ll return to again and again.

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The Starting Point collection now LIVE!
Oversized knits you’ll reach for again and again. Vests and long sleeves designed as true base layers. Sweats made for ease, movement, and real life. Soft and versatile, these are the pieces you build your outfits around. This is The Starting Point.
Kai Society Is Here!
Kai Society is our loyalty program for those who grow with us. Members earn rewards, receive early access, and unlock moments that live just beyond the public eye. As your relationship with Kai deepens, so does what’s shared with you. Some things are shared loudly. Others are shared quietly.
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    THE KEY TO NAILING MAXIMALIST FASHION

    THE KEY TO NAILING MAXIMALIST FASHION

    We are all about maximalism — embracing excess, mixing bold colours, patterns, and textures, and defying the rules of traditional fashion. Whether you’re new to the this or already living for the chaos, here’s how to take your maximalist wardrobe to the next level.

     

    Bold Colours and Patterns: Embrace the Clash!

    In the world of maximalism, there’s no such thing as too much. Bold colours and eye-popping patterns are your allies, giving you the freedom to express yourself in multi-dimensional ways. The key? Don’t be afraid to clash! Mix florals with stripes, neon with neutrals, or abstract patterns with geometric shapes. The more you push the boundaries, the more you’ll define your own unique style.

     

    Layering is Your Best Friend

    Layering is a core principle of maximalism. Whether it’s clothing or accessories, don’t shy away from stacking your pieces. Layering adds depth and visual interest, making your outfit feel more personal and intentional. It helps move away from the "off-the-rack" feel, allowing you to create something uniquely your own.

     

    Mixing Textures

    Maximalism isn’t limited to bold colours and patterns — textures play a huge role. Mix smooth fabrics with rough, shiny with matte, soft with structured. The contrast of textures adds richness to your look, giving it complexity and vibrancy.

     

    The Power of an Ugly Shoe

    A shoe can be the cherry on top of any outfit, but with maximalism, it can also be the bold statement that pulls everything together. Sometimes, the more unexpected and "ugly" the shoe, the greater the impact. Think of it as a surprising twist to an otherwise polished look.

     

    Gender is a Social Construct

    Don’t be confined by traditional gender boundaries. Shop the men's section for a wider range of options, unique silhouettes, and pieces that break away from conventional styles. Maximalist fashion knows no gender — it’s all about what resonates with you.