The Irun print was also designed in collaboration with Adebusola of Grapes Pattern Bank. Irun means ‘hair’ in Yoruba. The print features an afro comb and is a nod to the highly politicised nature of Black women’s hair.
It evokes both positive and negative memories of hairdressing experiences. For some, it is reminiscent of the quality time spent while getting our hair done by loved ones. For others, it is reminiscent of pain and a constant struggle with hairdressers and caregivers not understanding our natural hair well enough.
Whatever end of the spectrum one falls under, whether you have natural or relaxed hair, or whether getting your hair done represents pride or pain, Irun serves as a symbol of appreciation and celebration of the Black hair experience.