Responsibilities
Strategy & Direction
• Audit current content output and define what needs to change
• Build a clear content strategy across TikTok, Instagram, campaigns, and evergreen
• Define content pillars and storytelling structure
• Establish what “excellent” looks like for Kai content
Community Amplification
• Build systems to capture, curate, and amplify community content
• Turn customer love into consistent, intentional storytelling
• Ensure Kai is culturally present and responsive
Creative Leadership
• In partnership with the founder’s creative partner, lead campaign and drop ideation
• Develop strong creative concepts before production
• Protect and elevate the brand’s taste level
• Challenge and refine ideas rather than simply execute them
Production Ownership & Execution
• Independently own and direct end-to-end shoot production
• Take full control of shoot environments, including timelines, call sheets, and crew coordination
• Enforce timekeeping and maintain authority on set
• Anticipate production issues before they arise
• Ensure styling, props, and shot lists are signed off before shoot days
• Build and manage budgets with strong commercial judgment
• Be highly competent shooting strong photo and video content yourself on iPhone and small camera
• Understand framing, angles, lighting, composition, and pacing
• Confidently edit short-form video for TikTok and Instagram
• Be able to create high-performing social content without relying on external production teams
Systems & Accountability
• Create structured content calendars and workflows
• Introduce clarity around approvals and budget thresholds
• Take responsibility for output quality, consistency, and performance