Customer Service Delivery & StandardsYou are accountable for setting and monitoring service standards among the CX team across email, DMs, and any other active channel. You are accountable for SLAs, tone, and first-contact resolution rates.
- Own and enforce SLA targets across all channels (email, DMs, social); ensure the team meets them consistently, including during launches and peak periods.
- Personally handle complex, escalated, or sensitive customer interactions that require senior judgement or brand-level decisions.
- Set and maintain a clear, warm, and brand-aligned tone of voice across all customer-facing communications.
- Build, maintain, and continuously improve the Gorgias macro library so the team can resolve routine queries accurately and at speed.
- Define and own the returns and refund process end-to-end; ensure it is clear, fair, and consistently applied.
- Monitor ticket queues daily; proactively manage backlog and prioritise by urgency, sentiment, and impact.
- Develop and maintain a comprehensive FAQ and self-service resource for customers to reduce inbound volume.
Team ManagementYou will directly manage the CX team, setting clear expectations, developing their skills, and holding them accountable.
- Manage, coach, and develop direct report(s) - including regular 1-on-1s, structured feedback, and performance reviews.
- Set clear daily and weekly priorities for the CX team; ensure workload is distributed effectively, especially around launches and peak periods.
- Build out a drop-period playbook (roles, divide-and-conquer assignments, standby rota) so the team is never caught unprepared.
- Identify training needs and build team capability in Gorgias, Shopify, Mintsoft,and Extensiv..
- Cover escalations
Gorgias & CX OperationsYou will be the internal owner of Gorgias - responsible for its configuration, reporting, and ongoing optimisation.
- Own Gorgias as the team's primary CX tool: maintain workflows, rules, macros, tags, and views.
- Build and monitor dashboards for key CX metrics: response time, resolution time, CSAT, ticket volume by category, and first-contact resolution rate.
- Report weekly on CX performance to the Head of Operations; surface trends, risks, and recommendations clearly.
- Identify and implement automation opportunities within Gorgias to reduce manual handling without sacrificing tone.
- Ensure all integrations (Shopify, returns, review platforms) are set up and functioning correctly.
Escalations & ReturnsYou will make decisions on escalated cases within agreed finance and policy limits, escalating material, legal, safety and reputation matters to the Head of Operations & Founder
- Define and document a clear escalation framework; ensure every team member knows exactly when and how to escalate.
- Own complex cases: lost orders, failed replacements, payment disputes, and any ticket requiring a commercial decision.
- Manage the returns process on Shopify and liaise with the warehouse/3PL on returns receiving, condition checks, and restocking.
- Track escalation and return patterns; surface root causes to the wider operations and product teams.
Customer Reviews & FeedbackYou will actively manage Kai's review presence and use customer feedback to drive operational improvement.
- Own the brand's review presence across all platforms; respond to reviews promptly and in line with the Kai tone of voice.
- Build a structured approach to encouraging post-purchase reviews from satisfied customers.
- Compile a monthly customer feedback report - themes, sentiment, verbatim examples - and present key findings to leadership.
- Identify the top recurring complaints and positive signals each month; translate them into actionable recommendations.
Post-Purchase Journey & Continuous ImprovementYou will own the customer experience from order confirmation to final delivery and beyond, working cross-functionally to close gaps.
- Map and audit the full post-purchase journey; identify friction points and own their resolution.
- Work with operations and fulfilment to address recurring issues (delays, incorrect items, damaged goods) at the source.
- Own customer communications around shipping delays, launch queues, and fulfilment exceptions proactively, not reactively.
- Feed product quality and packaging issues back to the product and operations teams with evidence from tickets.
- Track customer lifetime value and repeat purchase behaviour; flag risks to retention and propose remedies.
- Lead quarterly reviews of the post-purchase experience and present a structured improvement roadmap to the Head of Operations.