We must admit that the fashion and textile industry inherently is not the most sustainable. ‘Sustainable fashion brand’ is an oxymoron.
The most sustainable thing to do would be to not make any new clothes. However, this is unrealistic. We love fashion and recognize its significance in our daily lives. Additionally, the textile sector is the fourth biggest in the world and millions of people rely on it to survive. We are striving every day at Kai to adopt more sustainable practices that minimize the environmental impact of our production and operational processes.
We are constantly researching new fabrics and processes that are more responsible. We will never stop educating ourselves and striving to do better. We will also keep it real and honest, and we will never ‘greenwash’ you or use sustainability as a marketing strategy.